How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 25.06.2025 02:52
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
Processes
People
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Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Good marketing is doing this well.
Do all therapists specialize in one specific type of therapy, or are they trained in multiple types?
Perception
Product
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.